Digital Marketing On a Budget [8 Tips For Small Businesses]

Digital marketing on a budget is possible for small businesses.

Every business needs to market to find new customers and engage with its returning base. The internet already has a massive amount of information on it and every business that exists will be online in some capacity. 

Marketing is more about helping your business stand out and create a personal presence on the internet. Becoming a force of personality does more in the long run than following directly in the wake of others. Instead of relying on previous success, try to stand out and be identifiable with these free to use, zero-cost, public and open-source tools:

Google My Business

If you own a business, even if it operates out of your own home, you can create a Google My Business listing. This will show up on Google Maps and will be referred to with other synergistic apps that create listings of local businesses for people in the area. When digital marketing on a budget for your small business, getting a Google my Business listing should be the first task on your list. The listing is free, and with a little bit of optimization, can be quite powerful.

Use Social Media

More people are using social media than ever to talk directly to brands and businesses. Engage with people on a personal level and represent your business as a person behind it. Customers are always more receptive to active, human responses from business profiles.

Use LinkedIn

While not necessarily a direct communication platform, LinkedIn is where businesses can go to set up profiles and offer insight to more professional information. When people search for job hirings, they will sometimes use LinkedIn to find availability. Job listings and direct searches are two reasons why you should use LinkedIn when digital marketing on a budget.

Facebook Groups

Facebook is the largest and most active social media in use these days, and has many advantages over other platforms. It allows people to set up Groups where members can talk freely and comment on topics and posts made by select individuals. It gives you free reign over how people engage with you as they are free to do.

SEO

Search Engine Optimization is what helps your brand reach the top of the Google Search Results for your specific business. You want people who are looking for the business you offer to find you at the top of your competitors, and that requires proper use of tags and keyphrases on your website to get the best results.

Content Creation

Having a stable rate of content generates higher SEO, which in turn can generate traffic. Make blog posts about the industry, your opinions on it and the views your business holds true to themselves. Personalize your posting so people will come to see what you have to say.

TikTok

Viral trends can be highly rewarding. TikTok, a short video platform with built in video-response creation tools, is available to everyone who has a phone with a camera. You can target major influences, join in on trends and make posts to draw attention to your brand and business page, even posting direct links on top of your videos.

Stay Consistent

Managing marketing on a tight budget, or no budget at all, can cost time, but as long as it’s maintained it will return results. Treat it like it’s part of your core business, because marketing is what turns a good business into a great one.

If you enjoyed this article about digital marketing on a budget, check out our blog for more related articles! We are a boutique digital marketing agency based in Austin, TX, focused on delivering superior marketing services for our clients.

source https://olliemarketing.com/digital-marketing-on-a-budget-tips/