10 Small Austin Businesses With Big Ideas in 2021

Small Austin Businesses

Big cities thrive on business. It’s what brings people in and lets them stay. Austin is one of the still rising major cities in the nation. Thanks to an influx of new digital frontier businesses, its growth remains a sure thing. Big businesses might take over the major corporate towers, skyscrapers and shopping centers, but as long as there are people with willpower there is always a place for small businesses to thrive. Being small doesn’t mean they aren’t important. It means they are great as they are. 

Here is a list of ten small Austin businesses that may be small, but have big futures ahead.

1. Wheel

Wheel is a healthtech startup that develops and distributes important software for clinicians and health-related practitioners so they can practice their essential jobs remotely when possible. They have helped digitize and virtualize medical functions for nurses and doctors, allowing them to meet with clients at a safe distance through their secure application channels. Allowing essential care services to go digital and do everything except for the physical to assist patients who need questions answered or assessments explained. 

2. Michlethwait Craft Meats

It doesn’t get more Small Business than a man hosting a barbeque shop out of a trailer. Tom Micklethwait is a big fan of barbeque and wanted to share his love with the world. He started a Kickstarter to buy and refurbish an old trailer which he’s turned into his own personal smokehouse. There he makes classic Hill Country-style oak-smoked meats, part of an ancestral practice from German and Czech traditions, and makes everything by hand. This is one of the most delicious Austin small businesses that you don’t want to miss out on.

3. Gourdough’s Big. Fat. Donuts.

Written to emphasize its main dish, Gourdough’s is a classic staple example of Austin’s communal motto of “Keep Austin Weird”. They make doughnuts, but not just any kind of donuts. They make huge donuts, donut sandwiches, donut meals, donut dinners; it’s a feast for the stomach and eyes. They’re located out of an old airstream trailer and have a food truck that tours the city looking for mouths to feed. If you ever wanted a donut for dinner, they have you covered and then some.

4. Rallyhood

An online community organizer. Rallyhood was founded by Patti Rogers, who experienced a great deal of community spirit when her friends and neighbors supported her through her cancer diagnosis. She wanted that level of support and networking to reach anyone. It is a central hub for volunteer groups to organize online, providing essential tools to coordinate their efforts and make positive changes with little hassle. It leads to less time fretting over schedules and more time getting things done.

5. MySolMat

Health and wellness are critical industries where the educated individual can do more help and offer more guidance than a library of technical books. MySolMat helps bring vibrancy and personality out with designer yoga mats. These create a positive energy for yoga enthusiasts as they spend their time and redirect their energy through the artisanally made mats. But it’s not just for them. A comfortable roll-out mat is good for anyone. MySolMat was designed with inclusivity and brightness in mind for those seeking higher fitness no matter what their methods are.

6. Succulent Native

Austin, Texas. Not exactly a place to look for rich greens and a wide variety of garden plants, right? Yes. But that doesn’t mean you can’t go green when you go home. Succulent Native takes the trees of the desert – Cactus – and uses them like any other potting plant. They have high quality designer planters and make cute and unique arrangements of cacti which even the most forgetful person can learn to take care of. They even offer drop shipping services so you can send a cactus to a friend to let them know you care. 

7. AppSumo

Taking Austin’s “So weird, it just might work” approach to heart, AppSumo is a tech business that works with and assists what they call the Everyday Entrepreneur. They host and curate apps and special tech-based services and also use their platform to help sell the creations of others, giving them the boost they need on their side hustle or new career. A business that helps other people make and stay in business for themselves. They offer full-time remote work, or offer a fully stocked and recreation-prepared office where people can stay in high spirits to come up with new, enticing ideas on how to make other people rich and famous.

8. Hempchain

Two things no one thought would meet: Blockchain-based marketplace distribution and industrial hemp. This new business is taking hemp as a raw material and as a processed resource for building and development in an interesting new direction by implementing it into a suite of blockchain based technologies. These help service major companies that utilize hemp as a material in their construction and makes use of enterprise applications familiar to major industrial and commercial companies. They are a small company servicing much larger companies within a very particular niche.

9. Fit & Fearless

With gyms fully reopening, everyone is looking for a way to get back in shape in a way that’s unique and interesting. And they can do it while learning a practical self-defense tool in the art of Krav Maga. Dedicated trainers licensed and ready to safely practice one of the world’s most dangerous, military-tested close quarters combat schools use their lessons for practicality which gives an intense workout for newcomers and a hearty challenge for practitioners. They do individual lessons, group training classes and have a gym dedicated to learning the right way to throw hooks and low kicks for health and safety.

10. Black Star Co-op Pub and Brewery

Everyone can use a good beer now and then. The Black Star Pub has a friendly and inviting atmosphere for its co-owners. As a Co-op, they offer the chance for anyone to pay into the business and receive the rewards they make, high quality food and craft brewed beer. And they take those collected funds and put them where they belong: with their staff. They have a no-tip policy because the pay is so good the waiters don’t need them. They believe in paying liveable wages for customer service. They save their best beer for co-opters only, and have a wide base of regulars that make the place feel like a friendly reunion every day.

source https://olliemarketing.com/small-austin-businesses-with-big-ideas-2021/

10 Amazing Jobs You Can Get With a Marketing Degree [2021 Edition]

There are tons of jobs you can get with a marketing degree. As long as there are businesses existing, trading and selling products in the world, they all have one thing in common: they need to let people know they exist. Businesses aren’t the only ones who take advantage of marketing every day. Organizations of all kinds, basically any that require money, need to get their message out so people will support them. But they’re all doing that at the same time, often in shared markets or niches. The way they get ahead is through Marketing.

If it were as easy as just following a guide or talking directly to potential customers there would be no failed businesses. Success is not guaranteed in the world of business. Marketing is what separates them and breeds success. Marketing requires a set of skills that aren’t necessarily part of the business management mindset. Things like researching competition, communication and teamwork with multiple layers of a company, coordinating event schedules, managing personal relationships, and creativity; Marketing Majors or natural born Marketeers have these skills in spades.

For those who are just getting out into the world of Marketing, especially those with a proven set of skills through a degree, consider one of these 10 jobs you can get with a marketing degree.

1. Marketing Assistant

There’s always a place to start. For recent graduates, assistant positions for marketing firms or independent professionals are a good place to start by building a career portfolio. Assisting a professional usually entails doing writing or editing for presentations or performing research duties for new prospective product campaigns. Just treat it as a natural extension of the work you did in college and it should go smoothly. Of all the jobs you can get with a marketing degree, this path will give you tons of experience for your future career path.

2. Market Research Analyst

For those who prefer the learning aspect of marketing, or are great at preparing well-researched presentations. These jobs require a consistent back and forth between potential consumer bases who react to new products and the companies that own the product to help them gain an understanding of what their customers want. Holding public test events, consumer queries and gathering statistics are part of the usual course of work. Of course, the end result of any given job will be a presentation given to marketing managers. It’s your job to convince them the best way to do their job: selling their products to customers based on what you’ve learned about them.

3. Admissions Representative

If you are the kind of person who never wants to leave college, check in with their Admissions department and see if they need an extra brain to manage their recruitment campaigns. Colleges, for the most part, are also businesses, and their main customers are the students who pay with their tuition. Using open house tours and direct communication with prospective students to draw them in are some useful tools, coordinating those events and managing the relationships is the primary way to make progress.

4. Sales Representative

This is the main one, the ideal image of a “Marketing Degree Job”. A Sales Rep does one thing, they convince people to buy something. But they’re not equatable at all to retail workers who try to point out good deals or sales. A Sales Rep will function as the face of a product, the voice that convinces people to buy it, and is in charge of how a product reaches its audience, as well as which audiences are the best ones to reach out to in the first place.

It’s all about balancing delicate relationships with perfectly chosen words and an appealing, trustworthy personality. Of all the jobs you can get with a marketing degree, this job is perfect for a people-person.

5. Public Relations Representative 

Not all companies work directly with selling products. Some are more about appeal or services, things that aren’t strictly tangential, and rely on the trusted image that the company can maintain to stay in business. A PR Rep is the front line for any company and coordinates the various promotional maneuvers that help a client stand out in the world. It’s all about talking, usually to a group, to put the client’s best foot forward in the direction of their ideal audience’s heart. What you’re selling is the image that the company you represent is THE company everyone should know.

6. Social Media Manager

Social Media is ubiquitous with marketing. So much marketing goes through social media that it’s replacing the old, traditional methods of ads. Natural, personality driven marketing has taken off and requires a highly motivated person to get behind it. It’s all about staying in touch with the public interests by being part of the public, and engaging with customers directly with services like Facebook and Twitter, where anyone can talk to your company like it’s a person. Tapping into the constantly changing shape of the market’s interests is essential. 

7. Brand Manager

If there’s one thing you like more than anything else, a product or service you would be willing to defend to the end, maybe you should consider being its Brand Manager. This job gives you total control over how people see a product. It’s one of the hardest jobs and requires a ton of effort and knowledge. A good Brand Manager can lift a dying franchise back on its feet for a second life on the internet, but one bad plan can place a well liked and trusted brand down with its cheapest imitators. 

8. Media Planner

Good marketing will make use of every kind of media that it can. Coordinating all of that media requires a planner, someone to organize what goes where, which ad looks best, which style fits the product and when and how they should be seen. Knowing your audience, and how they tend to learn about the things they want to buy, is crucial. That way you’ll know what they will expect, what they’re looking to see, and how they would best learn about your product.

9. Event Planner

Some of the best exposure is done in person. Events and meetings need planners, people to set up schedules and book proper services to add to the overall atmosphere of the event which will encourage trust from consumers and build profits for the clients.

Event planners need to be able to work with teams and lead them from behind the scenes to ensure everything goes according to plan, with the end goal being sales. Out of all of the jobs you can get with a marketing degree, this job requires high energy and focus.

10. Fundraiser

Everyone needs marketing, even Charity. A good cause that no one knows about will go unsupported. If you want to help those good causes, you can get hired on to help with them and use your skills at marketing to do Fundraising. It’s not about profits so much as it is about tactically collecting as much as you can for donations towards the common goal. The power of sales can save lives and help others. Selling people on an idea to give their money to is a powerful skill anyone would want.

Jobs You Can Get With a Marketing Degree

source https://olliemarketing.com/jobs-you-can-get-with-a-marketing-degree/

Digital Marketing On a Budget [8 Tips For Small Businesses]

Digital marketing on a budget is possible for small businesses.

Every business needs to market to find new customers and engage with its returning base. The internet already has a massive amount of information on it and every business that exists will be online in some capacity. 

Marketing is more about helping your business stand out and create a personal presence on the internet. Becoming a force of personality does more in the long run than following directly in the wake of others. Instead of relying on previous success, try to stand out and be identifiable with these free to use, zero-cost, public and open-source tools:

Google My Business

If you own a business, even if it operates out of your own home, you can create a Google My Business listing. This will show up on Google Maps and will be referred to with other synergistic apps that create listings of local businesses for people in the area. When digital marketing on a budget for your small business, getting a Google my Business listing should be the first task on your list. The listing is free, and with a little bit of optimization, can be quite powerful.

Use Social Media

More people are using social media than ever to talk directly to brands and businesses. Engage with people on a personal level and represent your business as a person behind it. Customers are always more receptive to active, human responses from business profiles.

Use LinkedIn

While not necessarily a direct communication platform, LinkedIn is where businesses can go to set up profiles and offer insight to more professional information. When people search for job hirings, they will sometimes use LinkedIn to find availability. Job listings and direct searches are two reasons why you should use LinkedIn when digital marketing on a budget.

Facebook Groups

Facebook is the largest and most active social media in use these days, and has many advantages over other platforms. It allows people to set up Groups where members can talk freely and comment on topics and posts made by select individuals. It gives you free reign over how people engage with you as they are free to do.

SEO

Search Engine Optimization is what helps your brand reach the top of the Google Search Results for your specific business. You want people who are looking for the business you offer to find you at the top of your competitors, and that requires proper use of tags and keyphrases on your website to get the best results.

Content Creation

Having a stable rate of content generates higher SEO, which in turn can generate traffic. Make blog posts about the industry, your opinions on it and the views your business holds true to themselves. Personalize your posting so people will come to see what you have to say.

TikTok

Viral trends can be highly rewarding. TikTok, a short video platform with built in video-response creation tools, is available to everyone who has a phone with a camera. You can target major influences, join in on trends and make posts to draw attention to your brand and business page, even posting direct links on top of your videos.

Stay Consistent

Managing marketing on a tight budget, or no budget at all, can cost time, but as long as it’s maintained it will return results. Treat it like it’s part of your core business, because marketing is what turns a good business into a great one.

If you enjoyed this article about digital marketing on a budget, check out our blog for more related articles! We are a boutique digital marketing agency based in Austin, TX, focused on delivering superior marketing services for our clients.

source https://olliemarketing.com/digital-marketing-on-a-budget-tips/