There are tons of jobs you can get with a marketing degree. As long as there are businesses existing, trading and selling products in the world, they all have one thing in common: they need to let people know they exist. Businesses aren’t the only ones who take advantage of marketing every day. Organizations of all kinds, basically any that require money, need to get their message out so people will support them. But they’re all doing that at the same time, often in shared markets or niches. The way they get ahead is through Marketing.
If it were as easy as just following a guide or talking directly to potential customers there would be no failed businesses. Success is not guaranteed in the world of business. Marketing is what separates them and breeds success. Marketing requires a set of skills that aren’t necessarily part of the business management mindset. Things like researching competition, communication and teamwork with multiple layers of a company, coordinating event schedules, managing personal relationships, and creativity; Marketing Majors or natural born Marketeers have these skills in spades.
For those who are just getting out into the world of Marketing, especially those with a proven set of skills through a degree, consider one of these 10 jobs you can get with a marketing degree.
1. Marketing Assistant
There’s always a place to start. For recent graduates, assistant positions for marketing firms or independent professionals are a good place to start by building a career portfolio. Assisting a professional usually entails doing writing or editing for presentations or performing research duties for new prospective product campaigns. Just treat it as a natural extension of the work you did in college and it should go smoothly. Of all the jobs you can get with a marketing degree, this path will give you tons of experience for your future career path.
2. Market Research Analyst
For those who prefer the learning aspect of marketing, or are great at preparing well-researched presentations. These jobs require a consistent back and forth between potential consumer bases who react to new products and the companies that own the product to help them gain an understanding of what their customers want. Holding public test events, consumer queries and gathering statistics are part of the usual course of work. Of course, the end result of any given job will be a presentation given to marketing managers. It’s your job to convince them the best way to do their job: selling their products to customers based on what you’ve learned about them.
3. Admissions Representative
If you are the kind of person who never wants to leave college, check in with their Admissions department and see if they need an extra brain to manage their recruitment campaigns. Colleges, for the most part, are also businesses, and their main customers are the students who pay with their tuition. Using open house tours and direct communication with prospective students to draw them in are some useful tools, coordinating those events and managing the relationships is the primary way to make progress.
4. Sales Representative
This is the main one, the ideal image of a “Marketing Degree Job”. A Sales Rep does one thing, they convince people to buy something. But they’re not equatable at all to retail workers who try to point out good deals or sales. A Sales Rep will function as the face of a product, the voice that convinces people to buy it, and is in charge of how a product reaches its audience, as well as which audiences are the best ones to reach out to in the first place.
It’s all about balancing delicate relationships with perfectly chosen words and an appealing, trustworthy personality. Of all the jobs you can get with a marketing degree, this job is perfect for a people-person.
5. Public Relations Representative
Not all companies work directly with selling products. Some are more about appeal or services, things that aren’t strictly tangential, and rely on the trusted image that the company can maintain to stay in business. A PR Rep is the front line for any company and coordinates the various promotional maneuvers that help a client stand out in the world. It’s all about talking, usually to a group, to put the client’s best foot forward in the direction of their ideal audience’s heart. What you’re selling is the image that the company you represent is THE company everyone should know.
6. Social Media Manager
Social Media is ubiquitous with marketing. So much marketing goes through social media that it’s replacing the old, traditional methods of ads. Natural, personality driven marketing has taken off and requires a highly motivated person to get behind it. It’s all about staying in touch with the public interests by being part of the public, and engaging with customers directly with services like Facebook and Twitter, where anyone can talk to your company like it’s a person. Tapping into the constantly changing shape of the market’s interests is essential.
7. Brand Manager
If there’s one thing you like more than anything else, a product or service you would be willing to defend to the end, maybe you should consider being its Brand Manager. This job gives you total control over how people see a product. It’s one of the hardest jobs and requires a ton of effort and knowledge. A good Brand Manager can lift a dying franchise back on its feet for a second life on the internet, but one bad plan can place a well liked and trusted brand down with its cheapest imitators.
8. Media Planner
Good marketing will make use of every kind of media that it can. Coordinating all of that media requires a planner, someone to organize what goes where, which ad looks best, which style fits the product and when and how they should be seen. Knowing your audience, and how they tend to learn about the things they want to buy, is crucial. That way you’ll know what they will expect, what they’re looking to see, and how they would best learn about your product.
9. Event Planner
Some of the best exposure is done in person. Events and meetings need planners, people to set up schedules and book proper services to add to the overall atmosphere of the event which will encourage trust from consumers and build profits for the clients.
Event planners need to be able to work with teams and lead them from behind the scenes to ensure everything goes according to plan, with the end goal being sales. Out of all of the jobs you can get with a marketing degree, this job requires high energy and focus.
10. Fundraiser
Everyone needs marketing, even Charity. A good cause that no one knows about will go unsupported. If you want to help those good causes, you can get hired on to help with them and use your skills at marketing to do Fundraising. It’s not about profits so much as it is about tactically collecting as much as you can for donations towards the common goal. The power of sales can save lives and help others. Selling people on an idea to give their money to is a powerful skill anyone would want.
Jobs You Can Get With a Marketing Degree
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